To start off, we had to re-brand a local business. I chose Dance 411 Studios. A wonderful, highly accredited dance studio with a logo that needed to be dusted off.
The old logo, to me, was dated and still. It's a dance studio so it needs to move and looks like it represents the #1 dance studio in the city. After weeks of sketches, peer advise, and many digital revisions, this was the final result. My main word was movement. I really wanted the logo to move. So, with the suggestion from a classmate, the 1's became legs and I played around and finally settled on offsetting them. I tried many typography examples but they all came out looking crazy instead of well placed. I wanted the legs to stay neutral because they offer a wide variety of dance classes. Hip hop is their main class but there's also jazz, ballet, salsa, contemporary, etc. I really liked the way it finally turned out. What do you think?
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