Tuesday, April 24, 2012

Finaaaaaaallllllllllssssssss Ahhhhhhhhhhhhhhhh

This has been a very busy few weeks for all of us! My final designs are dwindling down and printing is in process. I'm excited to see it all come together. To make up for my lack of post lately, here are the rest of the pieces from Grd 3200 this semester. The first is the stationery. This was right after the re-brand.



There is the business card, thank you mailer, envelope, and letterhead. Stationery is more corporate as it will be sent out to colleagues, clients, and other business professionals so I didn't want it to be all over the place. Same color scheme. The blue is a little more calm so it draws you to the front of the business card and when you turn it over the orange reels you in along with the rest of the information. The silhouette of the dancing man is for...well, the dance company. There should be someone moving on here! The thank you mailer is a lower opacity of the original colors and the text (all of it throughout the pieces) are right aligned to follow the logo. The line in the mailer and around the edge of the envelope draw the eye in and the breaks for the logo or words keeps the eye moving. The letterhead is a simple 3 tier page. The outward blue, border orange, and the white space to mimic the 3 layers of the logo.

Sunday, April 15, 2012

Dance Ads

I'm kind of skipping a step since I have not posted the stationary or the mailer but they are currently under revision. These are the print ads for the dance studio. I really like the way they came out since it is an extension of the mailer, which deals with personality being shown through shoes. No matter who you are or what dance you like, Dance 411 Studios welcomes you and your inner dancer!



Friday, April 13, 2012

Dance 411 Studios rebrand

To start off, we had to re-brand a local business. I chose Dance 411 Studios. A wonderful, highly accredited dance studio with a logo that needed to be dusted off.


The old logo, to me, was dated and still. It's a dance studio so it needs to move and looks like it represents the #1 dance studio in the city. After weeks of sketches, peer advise, and many digital revisions, this was the final result. My main word was movement. I really wanted the logo to move. So, with the suggestion from a classmate, the 1's became legs and I played around and finally settled on offsetting them. I tried many typography examples but they all came out looking crazy instead of well placed. I wanted the legs to stay neutral because they offer a wide variety of dance classes. Hip hop is their main class but there's also jazz, ballet, salsa, contemporary, etc. I really liked the way it finally turned out. What do you think?


This is late (as in last semester) but this is my new, final logo brand of myself. With the help of Anri and hours of staring at the screen, i finally got it to a place I'm happy with. This is what will be on my portfolio and everything else from now until I feel it needs to be updated. Feel free to comment!
Ahhhh, it has been weeks since I made a post! very sorry but school has kept me utterly busy out of my mind. I finally fixed my pictures so I can upload them to the blog so you'll see what I've been working on all semester, FINALLY.

I'm sorry. I promise to keep you up to date more often now.

Saturday, February 18, 2012

What designers really do....



Oh, this is what we're suppose to be doing!

I am a HUGE Simpsons fan and this alphabet is the perfect design to me. The characters morph into the letter they are associated with and they bend and curve perfectly. If I ever had an alphabet in my house, this would be it. Can you name them all?